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Innovative Software Solutions for a Digital World

From VR and AR to Custom Software Development, We Bring Your Ideas to Life

Company OverView

Th X Innovation is a cutting-edge software development company based in Brașov, Romania. We specialize in creating bespoke software solutions tailored to meet the unique needs of our clients.

Our expertise spans a wide range of technologies, including Virtual Reality (VR), Mixed Reality (MR), Augmented Reality (AR), custom game development, mobile applications, and more. Our mission is to harness the latest technological advancements to deliver innovative and impactful solutions that exceed our clients' expectations. At Th X Innovation, we believe in the power of technology to transform ideas into reality. Whether you need a standalone VR experience, an engaging AR filter for social media, or a complex multiuser environment, we have the skills and experience to bring your vision to life. Our commitment to quality and innovation drives everything we do, ensuring that our clients receive solutions that are not only functional but also groundbreaking.

Our Story

Th X Innovation was founded by a tech enthusiast from Brașov, whose passion for technology and innovation laid the foundation for the company. With a background in software development and a keen interest in immersive technologies, our founder has always been driven by the desire to push the boundaries of what is possible.

From a young age, our founder was fascinated by the potential of technology to create new and exciting experiences. This passion led to a career in software development, where he gained extensive experience in VR, AR, and custom game development. His work is known for its creativity and technical excellence, showcasing his ability to deliver innovative solutions.

In addition to his technical skills, our founder is also passionate about music. This creative pursuit complements his technical expertise, inspiring him to approach problem-solving with a unique and holistic perspective. This blend of technical proficiency and creative thinking is at the heart of Th X Innovation's approach to software development.

What we Do

At Th X Innovation, we offer a wide range of services designed to meet the diverse needs of our clients. Our areas of expertise include:

Virtual & Mixed Reality Development Services Overview

We create immersive VR experiences compatible with various headsets, including MetaQuest, HTC VIVE Pro, HTC Focus 3. Our VR solutions are designed to engage and inspire, whether they are standalone applications or Windows VR Applications

Training Simulations

Develop comprehensive VR training modules for employee training, safety drills, and medical practice, allowing users to engage in realistic scenarios and improve their skills in a controlled environment.

Field Trips

Offer virtual excursions to museums, historical sites, and unique locations, enhancing educational experiences.

Product Exploration

Design 3D product explorations, allowing customers to interact with and understand products better.

Custom Games

Develop bespoke VR games tailored to specific audience preferences for immersive entertainment.

Virtual Tours

Design VR tours for real estate and architecture, allowing potential buyers to explore properties remotely.

Brand Experiences

Develop immersive VR experiences that tell your brand's story, creating memorable customer interactions.

AR Development Services Overview

We specialize in creating captivating Augmented Reality (AR) experiences, primarily focusing on social media filters for platforms like TikTok, Instagram, and Snapchat, as well as AI-driven AR mirrors. Our AR solutions are designed to engage users, enhance brand presence, and provide interactive experiences.

Social Media Filters

Develop engaging AR filters for TikTok, Instagram, and Snapchat that enhance user interaction and brand visibility.

AI Mirrors

Create intelligent AR mirrors that provide real-time, interactive experiences, perfect for retail and entertainment settings.

Interactive Marketing

Design AR campaigns that capture user attention and promote brand awareness through interactive content.

Product Visualization

Develop AR applications that allow users to visualize products in their environment, aiding in decision-making and enhancing the shopping experience.

Event Enhancements

Create AR experiences for events and trade shows, providing attendees with unique and memorable interactions.

Educational Tools:

Build AR applications that overlay educational content on real-world objects, making learning interactive and engaging.

Custom AR Games

Develop AR games that blend the digital and physical worlds, providing users with unique and immersive gaming experiences

Brand Experiences

Design AR experiences that tell your brand’s story, allowing users to interact with and explore your brand in a dynamic way.

Custom Game Development Services Overview

We excel in developing custom games and editor tools using Unity, Unreal Engine, and more Our expertise allows us to create unique gaming experiences and tools that enhance the game development process.

Custom Games

Design and develop bespoke games tailored to your specifications, ensuring a unique and engaging experience for your audience.

Game Editor Tools

Create custom editor tools to streamline and speed up the game development process, improving efficiency and productivity.

Multi-Platform Development

Build games compatible with various platforms, including PC, mobile, and consoles, ensuring broad accessibility and reach

Interactive Storytelling

Develop games with compelling narratives and interactive elements, captivating players and enhancing engagement

Educational Games

Create educational games that combine fun and learning, providing interactive educational experiences for various age groups

Serious Games

Design serious games for training, simulation, and problem-solving applications, delivering practical and immersive solutions

Augmented Reality (AR) Games

Develop AR games that blend digital content with the real world, offering unique and immersive gaming experiences

Virtual Reality (VR) Games

VR games that provide fully immersive environments, enhancing player interaction and engagement

Multiuser Solutions Services Overview

We specialize in creating robust multiuser solutions for both VR and traditional games. Our expertise ensures seamless and interactive experiences that foster collaboration and engagement among users.

VR Multiuser Environments

Develop immersive VR environments that allow multiple users to interact and collaborate in real-time, enhancing social and training experiences.

Collaborative Applications

Create applications that enable users to work together on projects or tasks, ideal for remote teams and virtual workspaces.

Social VR Platforms

Develop social VR platforms where users can meet, interact, and share experiences in a virtual space, fostering community and connection.

Educational Platforms

Build multiuser educational platforms that facilitate collaborative learning and interactive sessions, enhancing the educational experience.

Training Simulations

Create multiuser training simulations that allow teams to practice and develop skills together in a virtual environment, improving teamwork and performance.

Event and Conference Solutions

Design virtual event platforms where multiple users can attend, interact, and participate in conferences, meetings, and other gatherings.

Mobile Applications Services Overview

We specialize in developing mobile applications that are user-friendly, functional, and visually appealing. Our expertise spans various platforms, ensuring that your app reaches the widest possible audience with optimal performance.

Custom Mobile Apps

Design and develop bespoke mobile applications tailored to your specific needs and goals, ensuring a unique user experience.

Cross-Platform Development

Build apps compatible with both iOS and Android platforms, leveraging frameworks like React Native and Flutter for efficient and cost-effective development.

User-Centric Design

Focus on intuitive and engaging user interfaces, ensuring that your app is easy to navigate and visually appealing.

Appointment Apps

Develop efficient appointment scheduling apps that simplify booking, send automated reminders, and integrate with calendar systems.

E-Commerce Solutions

Develop mobile e-commerce apps that provide seamless shopping experiences, integrating features like secure payments, product catalogs, and user reviews.

Educational Apps

Create interactive educational applications that enhance learning through engaging content and interactive features.

Productivity Tools

Design mobile apps that help users manage tasks, schedules, and projects efficiently, boosting productivity and organization.

Gaming Apps

Design and develop mobile games that captivate users with engaging gameplay, stunning graphics, and interactive features.

Innovative Projects Services Overview

We push the boundaries of technology with our innovative projects. Our expertise in advanced technologies allows us to create unique and groundbreaking solutions that provide exceptional value and impact.

VR Applications with EEG

Develop VR experiences integrated with EEG technology, allowing users to generate and interact with virtual environments using their brainwaves.

Mind-Controlled Environments

Create procedurally generated environments driven by users' emotional and cognitive states, offering personalized and immersive experiences.

Procedural Generation

Implement advanced procedural generation techniques to create dynamic and ever-evolving content for games, simulations, and virtual worlds.

Custom Shaders

Design and develop custom shaders to enhance visual effects, creating stunning and realistic graphics for games and applications.

Projects Overview

At Th X Innovation, we create innovative projects that showcase our expertise in advanced technologies. Explore our portfolio to see how we bring creativity and technology together to transform ideas into reality.

HarmonySpace is a cross-platform multiuser VR experience where you can customize your character and step into a musical room in space. Collaborate with others to compose music by drawing notes on a digital sheet, which are instantly recognized and transformed into musical notation. Customize the lighting to set the perfect mood and print your collaborative composition to play it on a virtual piano. Store your masterpieces on your computer for future enjoyment. Available on Windows VR and standalone MetaQuest 2 & 3, HarmonySpace brings the joy of musical creation to a new, immersive level.

Virtual Psych(o)Cave is an innovative project that merges virtual reality (VR) with neurofeedback to create a unique, immersive experience. The project is divided into two distinct applications, each offering a different perspective on participant interaction and data visualization.

Application 1: Interactive VR Experience
In the first application, participants engage in a real-time, interactive VR experience using a VIVE PRO 2 headset integrated with an EEG device. Here’s how it works:

1. Shape Selection: Participants start by choosing one of six abstract shapes using their VR controller.

2. EEG Data Collection: The EEG device captures brain activity using six electrodes, monitoring various brain wave channels such as delta, theta, alpha, beta, and gamma waves, as well as left and right brain activity. Using this data, the system calculates metrics for rationality, relaxation, attention, and creativity through specialized formulas.

3. Shape Manipulation:
Rational Participants: If the initial EEG data indicates high rationality, participants can cut the chosen shape 3-5 times. Each cut introduces a procedurally generated texture based on their emotions. After each cut, they select one of the two resulting shapes and continue the process.
Creative Participants: If the initial EEG data indicates high creativity, participants can break the shape into multiple pieces (3-5) by pointing with the controller. They select one of the broken pieces and repeat the process, similarly generating textures based on their emotional state.

4. Unique Creation: At the end of the process, each participant’s unique creation is determined by their actions and emotional data. They receive an empathy score—a sophisticated metric quantifying the magnetic allure and intrinsic appeal of their masterpiece.

5. Server Submission: The final piece, along with its empathy score, is sent to the server for display in the second application.

Application 2: Visualization and Interaction

The second application is focused on the visualization of all created pieces and allows for interactive exploration.

1. Search and Display:
Piece Search:
Participants can search for their unique piece by typing its ID on one screen.
Empathy Score Dynamics: The second screen displays all generated pieces. These pieces interact dynamically, being pulled towards each other based on their empathy scores.

2. Visual Interaction: The display creates an engaging visual experience where participants can see how their creation resonates and interacts with others, reflecting the collective emotional landscape of all participants.

TimeScape is an immersive VR experience that brings the rich history and art of Brașov, Romania to life. Explore multiple exhibitions featuring paintings of historical and modern buildings, as well as renowned composers from Brașov. Each exhibit includes an audio guide that provides fascinating insights about the buildings and composers, and for composers, you can also listen to their representative melodies. Discover the cultural heritage of Brașov in an engaging and interactive way with TimeScape.

Quest for the Hidden Gift is a captivating 3D adventure game designed as a Secret Santa present. You play as a young boy searching for his sister, who knows the location of a hidden present in the real world. As you navigate the game, you'll encounter several dead ends, each featuring a magic stone and a riddle. Solve the riddle and search for an object in the real world that fits the answer, where you'll find a sticky note with a code. Enter the code into the magic stone using the controller to advance in the game. Ultimately, you find your sister, who reveals the hidden present's location in the real world. Enjoy this magical blend of virtual adventure and real-world treasure hunt!

CycloQuest VR is an innovative VR experience that combines real-world cycling with immersive virtual reality. Using a bicycle equipped with an Arduino device to measure rotations per minute, the data is transmitted via Bluetooth to the VR headset, where it is converted into in-game speed.

The project offers two exciting modes:

Explore Mode:
Pedal through multiple 360-degree environments, enjoying the scenery and discovering new virtual worlds.

Race Against the Clock:
Engage in a thrilling race where you must pedal and steer the bicycle to navigate obstacles, collect points, and reach the finish line with the highest score. The handlebar, equipped with a controller, determines your direction. Along the way, collect special items like extra lives, magnets, and immunity to boost your performance.

Get in touch with Us

We'd love to hear from you! Whether you have a project in mind, a question about our services, or just want to say hello, feel free to reach out. Our team is here to help you bring your ideas to life with innovative and cutting-edge solutions. Contact us today and let's start creating something amazing together.

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